Bad Buoys Camera Club

A branding system designed for Bad Buoys Camera Club, built to be fuss-free, scalable, and future-proof. The identity strikes a balance between bold simplicity and adaptability, ensuring seamless application across apparel, soft goods, and digital platforms.

Inspired by the raw energy of independent creative communities, the design system embraces a stripped-back yet distinctive aesthetic—allowing it to evolve with the brand while maintaining a strong, recognizable presence. Its modular nature ensures flexibility, making it easy to integrate across different mediums without losing its visual impact.

By focusing on clarity and versatility, this system provides a timeless foundation for Bad Buoys Camera Club’s growth.

CONCEPT | DIRECTION | LOGO DESIGN | BRAND IDENTITY | APPAREL DESIGN